"Founded in March 2007 as an independent company under ZhiXuan (Wisdom Choice) Enterprise, Lefeel had already successfully designed two generations of portable players and an operational support system for the Asia-Pacific region when management caught the eye of digEcor president Brad Heckel in early 2009."

http://news.asianaerospace.com/?p=2513

http://www.lefeel.com/html_en/about.htm

doni