re: the 6000 unit order announced May 2004
posted on
Aug 01, 2006 09:39AM
Wishful thinking? That type of customer certainly would make Blakeley`s 4000 unit target-to-profitability come into focus.
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e.Digital Announces Follow-on Order of APS` digEplayer by Alaska Airlines
SAN DIEGO--(BUSINESS WIRE)--May 18, 2004--e.Digital Corp.
(OTC:EDIG) today announced that Alaska Airlines has ordered 620
additional units of APS` digEplayer(TM) under their agreement to
purchase up to 6,000 units over the next five years.
APS` digEplayer 5500 is the world`s first portable,
Video-On-Demand, in-flight entertainment system. The digEplayer can
hold over 30 full length feature movies, including first run movies
not yet available on video, and hours of television programming, music
and other entertainment options.
``The digEplayer has been a real crowd pleaser from the day it was
introduced,`` said Dave Palmer, managing director of marketing at
Alaska Airlines. ``In fact, it has been so popular that we`ve often not
had enough units aboard to satisfy customer demand. This order helps
us with that and it also allows us to begin to expand the routes on
which we offer this one-of-a-kind portable entertainment system.``
Currently, Alaska Airlines offers the digEplayer on its
transcontinental routes. The airline makes the units available free of
charge in first class and offers them for a $10 fee in the main cabin.
Units can be reserved in advance while purchasing tickets through the
Web by going to www.alaskaair.com.
``Alaska Airlines has taken a leading position in in-flight
entertainment among the carriers by offering a portable, full-featured
video on demand (VOD) system,`` said Bill Boyer, founder and chairman
of APS. ``e.Digital`s technology coupled with logistics support from
Rockwell Collins and premium content from Twentieth Century Fox, and
others, is proving to be a winning formula as we position the
digEplayer as the VOD system of choice by airlines and other companies
serving the travel and leisure industry.``
``Alaska Airlines` follow-on order of APS` digEplayer demonstrates
the growing market acceptance of our personal video technology
platform (PVP),`` added Fred Falk, e.Digital`s president and CEO. ``The
team at APS has done a tremendous job getting the digEplayer off the
ground. We are excited to be working with them in building this
version of our PVP into an industry-leading standard.``
e.Digital expects to realize several million dollars in revenue
from APS` digEplayer through product sales to airlines and other
companies serving the travel and leisure industry, refurbishment fees
and other services provided to APS.