Press releases.   The media picks up on these things.  I'll often read a Company press release, and the next day I read it again...in the newspaper.   Wouldn't some keen eyed reporter get a feather in his cap for finding a news item  "solving" the Worlds pollution problem.  I read about it every day......the search for green technology.   And some days, I feel like there are only about 16 people that have even heard of DYA.