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Press releases. The media picks up on these things. I'll often read a Company press release, and the next day I read it again...in the newspaper. Wouldn't some keen eyed reporter get a feather in his cap for finding a news item "solving" the Worlds pollution problem. I read about it every day......the search for green technology. And some days, I feel like there are only about 16 people that have even heard of DYA.
