FJ.
I don't think Chris is used to being an IR front for a venture company. He seems like a senior person used to dealing with revenue generating companies, and so his response while seemingly sarcastic, is consistent with the level of his experience. The fact of the matter is, our investment is very high risk until such time an actual deal gets signed. I like Chris' bluntness, and while I agree his post on SH was a misfire, his current response is right to the point. If retailers are so nervous, then this isn't the investment for them. I don't think it is IR's job to sooth the anxieties of the retail crowd. Their own DD (just like yours) should do that for them.