It will be those majority SHs promoting the company so they can get the maximum dollar for their shares. These shares will not be sold to institutions, they already have their shares, except those who will pay up to the dollar from here to jump in after the first move, but to the masses of public retail investors who will be sold with lots of media into the great northern project. They are the ones who will be paying $7 plus for shares they think will go to $20. This how it works in the past and how it should work in the future.