We'll have to disagree lil on others, but I do agree here:

''Remember, it is in short 10 - 30 second video adverts that the most revenue will be generated.''

One of the biggest obstacles to mobile advertising has been data plan restrictions, device restrictions and carrier restrictions. The user experience is heavily dependent on the functionality of the consumer's particular handset.
http://www.mobilemarketer.com/cms/ne...

Other barriers to adoption include device support, awareness of mobile video functionality, discovery of desired content, usability, and limited mobile software functionality. Today, limited content is available across a finite number of on-deck and off-deck channels, but there is no consistent user experience across all mobile devices.
http://www.scribemedia.org/2008/10/0...

''With tipMotion, content providers can extend their brand reach by delivering premium content directly to the mobile devices target customers. tipMotion allows content providers to instantly mobilize user generated video content. In addition, the tipMotion administrator can add pre-roll or post-roll ads to each video. The powerful tipMotion platform enables delivery of content directly to any user on any network with any device.
http://avot.tv/corp/index.php?option...

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