First, though I co-lead business development for the firm with which I am employed, I am admittedly limited in knowledge when it comes to how companies like Avot might position themselves for access to and entrance into their potential and corresponding markets. If we look at it logically and with some common sense, we may speculate as to what they might do. But, we still are not privy to their business development model or the associated efforts, and therefore are no farther ahead than ehwn we started. With that caveat, I can hope that they might be moving on some of the following fronts:
Based on Google’s earning release yesterday and the announcement of a 31% increase in revenue and a 26% increase in third-quarter profits, we can reasonably extrapolate that the “click” advertising market remains a revenue generator. And as noted in this excerpt from a recent AP article, “Google executives have maintained that the company can still thrive because its technology does a better job of finding customers at a lower cost to advertisers than traditional marketing campaigns.” I would suggest that if Avot could leverage their dynamic technology to do a “better job” of not only finding video content, but finding customers for that content and to tap into that market, they would indeed have done well. Exactly how they do that is a question I cannot answer, but in this excerpt from their website on tipMOTION, “Ability to dynamically blend pre and post-roll advertisements,” we could again assume some combination of pre-roll ads shown prior to videos requested by user, or embedded into the video stream or some other way of presenting to the users RSS feeds or HTTP links for related content are possible ways. This front, in my opinion, is one of the more promising and exciting possibilities for me, personally. I hope Avot is highly focused on this front.
Again, based on Avot’s published claims, their technology is purported to be extremely flexible, dynamically adjusting the bit rate (variable network bandwidth adjustment based on network feedback) and video format conversions with “Minimal or no effort required by the content partners for mobilization” (quote from Avot’s website materials).
My experience in this industry is that years of work go into developing what the public finally sees as “cutting-edge,” and that there are typically many players, all claiming that their widget is the best widget. I do not have enough information to know where Avot falls in this spectrum of players, but from what I have been able to gather to date, they appear to have more than average potential.
