I looked at it this way:

Say... currently have 451 Thousand shares outstanding. $.055 = $24,805

Then... add another 45.1 Thousand shares. $.055 = $27,285

They expect that to lower the share price on the new and improved exchange which could increase trade activity. I've had clients do the same and watch the newly expanded number of shares trade where they were before. Thus raising the market value.

Not sure if that's what they are thinking or not.