It could be coming.  Meanwhile, it is not something that can be done on a whim, and it ain't cheap.  New public filings have to be done, along with legal reviews, and then notices to all brokers and shareholders, plus not inexpensive public press releases announcing the proposals, and then the change.   

Following earlier thoughts about money saving efforts, would you rather not spend several thousand, if not tens of thousands on a name change now to use that money for other purposes?

Seems like a no-brainer to me, though everyone remains free to complain about whatever they wish.

VP