Engaging a PR fiorm sounds good and sexy. On the other hand, The management has the experience of having the best PR firm in San Diego and seeing no results whatsoever. They did that much, at the suggestion of shareholders again, in late 90's and the beginning of10's to no avail. It cost a pretty penny. Now, due to the law suits and the other actvities of the company everybody in the industry knows about Edig. This does not extent to attracting new shareholders. But Edig has legs. A new juicy announcement and shareholders will be here.