IMO...this This where CONTEXT AWARENESS comes into olay...this is a HUGE potential revenue stream.
It's called Context Awareness, which is being developed by companies such as Qualcomm, Intel, Xerox Park and others. Here is a link to Qualcomm's "Gimbal" website. It includes a video that describes how context awareness works.
From: JoeDate: Tuesday, October 30, 2012 9:06 AM
To: Fred Falk <
ffalk@edigital.com>
Subject: 9/26 chat with Yannis &
I.
"Nunchi delivers new levels of revenue to data consolidators (such as major search engines) who can use Nunchi to gather and disseminate marketing information."
What was the term you used regarding when a person drives by a Subway in close proximity they send a coupon to your phone?
I took this to mean with GPS tracking they send a signal via cell sites initiated by a Google, Yahoo etc.