Describes us to a - T; FlasshBack seem usless because it was before its time.

''A lot of the new functionalities of mobile devices have been implemented for a quite while. But they lead a shadowy existence because the were next to uselessness.''

Also - We tried this first with Licensing/NREs/Partnerin; now ergo we see this being needed

''Today competitors each contribute particular parts or functionalities to a product. Mostly such a product is only marketable if it combines technology of most variable origin. That means that competitors are not opponents but dependent on each other. Their technology is complementary.The conflict is also rather about how to distribute the total product returns between all contributors.''

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