Should the digEplayer continue to permeate the airlines and have similar success in the railway system, the ``branded`` name digEplayer will continue to become synomous with high tech entertainment for those ``on the go``.

Branding is a HUGE hurdle, but once achieved, is priceless.

While we are quite a ways from that becoming a reality, it is beginning to happen as those in the know in the airline industry already are quite aware of the digEplayer.

Now who knows what a PEA is? Thank goodness we didn`t get branded with that moniker.