There are many scenarios to discuss. While Blockbuster is an obvious fit, one cannot rule out the consumer electronics retailers, who already are brick and mortar and carry similar products and content. What would spur sales of handhelds faster than having kiosk centers in their stores(Best Buy, Circuit City etc)and add to their overall model of driving customers into their establishments?

Then consider Apple and/or Portalplayer becoming a customer...the current market leaders.

But even as more of a universal market, we can also consider the cell phone market.

They are already going MP3 and are marketing that concept on the latest TV ad campaign....can video be far behind?

The trend to have one device that is a phone, MP3 and video player makes perfect sense and would surely be a hot product...all in one.

The ``Content is KING`` phrase continues to ring true...so add the studios into the mix and there is no shortage of clout.

Anyone involved in the aforementioned efforts certainly will be having a very good year with lots of exposure and a huge customer base.

Out with the old (ipod) !!!