Re: New markets And no more IFE? sunpoop, Competition ?
in response to
by
posted on
Jan 21, 2009 08:42AM
You speak with such authority......Pray tell just how you know the reason for WB's non-contribution at the SHM? I would really like to know....
AS far as the MP3 and the iPod......Both were RETAIL....an area EDig could not compete in and have the resources to even try.
Do you have any idea what it takes to compete on the shelves of a Best Buy, or Circuit City or Fryes??????
First of all you have to have product to stock those shelves which means you have to have to sources to manufacture the product to do so.....EDIG DID NOT...
Then the standard business dealings with any of those stores states "if you wish to do business with us you have to take back any unsold goods at our discretion" So EDig, operating on a shoestring, could sell 1,000 MP3's to Best Buy. 3 months later only 300 have sold and Best Buy ships 700 units back to EDig.
Standard business practice which means any company in that business has to have the resources and back up to sustain itself.....EDIG DID NOT......
RP, one many occasions, stated "retail" was not what EDig was all about. That EDig wished to have their IP used in procucts by others.....EDig was an "idea" company, still is.....AND IT'S DEFINITELY NOT RETAIL.