exactly!...it's an investment that may or may not happen...the same is true for any new company that comes along.
If this little company can establish a bottom line in some form, our hope is eVu, they might just pull it off....heck IMO they will. There are most recently, some very compelling signs.
They will become a thorn in the side of the industry at large when it come's to serial memory and the elimination of most unnecessary firmware....and it won't go away if they can stabilize.
doni