I haven't given it much thought, tho it did cross my mind. I often think of what Peter Lynch wrote. He said something to the effect that a good company is better to buy and own over the long haul than get a quick 30% or whatever pop in a day. That kind of gain would be repeated over and over. There are many other players in the media game but the name and recognition of Yellow Pages is universal. I would think it is nearly unthinkable to own a buisiness without having a placement in the Yellow Pages. That kind of advantage should be worth a lot.