>ps; i hope you understand my post, i am very tired and may not have explained it well enough.

You've done well enough Sculpin. Anyway, Nick gave us a pretty good explanation last month in the Consumers Electronics Daily in an interview on the business model he has envisioned for Sonomax.

“Calling Sonomax a “behind-the scenes technology company,” Laperle said it doesn’t want a direct path to consumers beyond the introductory phase. The plan is to serve as an EOM for other headphone companies, and Sonomax is selling product now just “to show the world that this is possible,” he said. “We want the SonoFit brand to be on every earphone, Bluetooth, hearing aid and protection product,” he said. Laperle’s goal is to get SonoFit “in the hands of a big marketing machine, “for a shove into the global market via grassroots efforts that other headphone companies have been successful with including BeatPort and Red Bull where people “see celebrities put on headphones.” SkullCandy will be the first brand name earphone company to launch a SonoFit product in early 2013, and the company is in talks with other brands as well, he said.”

http://agoracom.com/ir/Sonomax/forums/discussion/topics/526208-consumer-electronics-daily/messages/1665677#message