Yeah I've lost lots of $$$ for friends in the past, mainly because they don't know when to sell but the ones in sfmi are actually pretty content to sit and wait. I just tell them that their shares are turning into long term cap gains which is a huge difference than short term gains.
And when this flies again we'll all be pretty popular with our friends. Today might be the start of an uptrend, assuming we get some news this week re revenues. The last pr said in October so I suppose they could wait till holloween (next Monday) but I hope not.