I sure agree with you.

One thing I've learned in my many years of brand positioning research and strategy development is that "trust", trust legitmately earned, is one of the keys to long term success for brands and companies.

I believe that RVX science has earned this trust in spite of underfunded, under powered trials that still have yielded incredibly promising results for CVD, CKD, vascular dimentia and many other indications that unfortunately are not being funded because management lacks the requisit financial skills.

One sure fired way to destroy trust in your brand is through the abuse of "Forward Looking Statements". These provide a legal way to skirt honesty but at the end of the day erode brand integrity. Hence a $.09 PPS.

The RVX ersatz scientist (Don) presenting scientific results is another way to erode trust and respect in the brand.

A new, competent and honest CEO would be the best medicine for this ailing RVX brand.

Happy Hump Day       :)

toinv