tada, yes, you got the idea. RVX has an IR function with Sarah. I'm simply suggesting that  PR function could be dialled up while the presentations to scientists and investors continues. This foundation will be very helpful if the toplines are positive.

I was not in any way suggesting that RVX embark on a full out TV campaign Viagra style. I've been in that business for over 30 years and I know that game.

If RVX decides to go it on their own then they will have to face the branding issues and they will need big $ and marketing expertise before they enter the market.

In terms of what appears to be a "go it on their own" strategy I believe that Don has constructed this to give him some leverage (an option) to get the best price in any BP deal, and, based on the action so far it really is a smart idea IMO. 

Anyway, I'm enjoying the volume and closing price today. I wonder how the shorts are feeling?

GLTA

Toinv