Lol, what are you grasping at?
They have made commercials and still do. What do you think all these cheezy Tweets and amateur youtube videos are? They will actually need something more profound (partners announcing product details in their own NR tied with one from POET) when the time is right or when they discover what this "position of strength" actually means.
Also, not sure if you were around for it but here is a link to their commercial that is a commercial, from Rainer's youtube account:
POET Technologies Commercial 01: "One Company is Changing The Foundation of Electronics
https://www.youtube.com/watch?v=VUmJjld6uTI