Exactly VanVillain. They are very much targeting industry with their news releases but they are at the same time trying to provide enough detail and clarification that shareholders will understand. It also appears that they gauge their shareholder understanding from discussions on this forum.   

Example:

Improved spot-size converters, able to match different diameters (modes) of light beams (for more efficient coupling between devices), were implemented with losses of less than 10 per cent (less than 0.5 decibel), far exceeding best in class.