With respect to those asking for more PR, I would challenge who exactly POET should be targeting?  It's become abundantly clear that retail and even institutional investors have no clue of what POET really is. 

Have you ever tried to explain POET to your friends, (or while justifying the investment to your spouse?). Even the people on this forum who are most familiar with the company still can't wrap their heads entirely around the multiple technical/engineering aspects of the platform.  Only a very few understand the nuances.  Allocating energy/resources to accomplishing this doesn't make sense in my opionion, and marketing is my profession.  

The smart thing to do is targeting the industry exclusively. (Which I think has been the plan for a while).

This last news release is a good example.  There have been many comments about "dumbing down" the language and using a more benefits-oriented approach.  But I believe they are gearing their PR to the very industry types who may adopt the platform.  If the technology is as good as we are led to believe, the early adopters will hopefully precede a much bigger group of players who will fear falling behind.  That will benefit the retail and institutional shareholders in a much more meaningful way than by trying to explain in 140 characters why POET is a game-changer.   Yes, social media and retail oriented content will quell the impatient, but it's not going to impact the share price.  Adoption will.  

Intel can spend their money on all the nice videos they want, that doesn't ensure that their products are superior.  That's merely justifying what is probably a massive marketing budget.