'Very important the announce what they have done and what it means'
You are right 'brighttech'. If we are targeting investment institutions we must very explicit with our message and what what it means in laymen's terms. Most of us technical people are to the point and others must read between the lines. Since we can't affort much advertising our best avenue are news releases or the poet site. This still has an associated cost in resource time but it may be worth the small cost to hire consultants to simplify the message. Eileen are you up to the task? :)
I heard recently that a songs success is coralated to the times lyrics are repeated.