We seem (with recent developments) to be moving towards a workable and marketable product. We have looked at valuations of the share price a few times, and what fun it was.So next on the list, the value of good will and/or the logo/branding process and potentiate effects. So the questions formulate in the brain. How, what, why, where, when, and of course, consecutively diverging from those 5 basic marketing/management points.

One of the first parts or components of product development is the branding process and brand awareness program. We have seen a new logo created for marketing/brand awareness purposes. While we won't actively be producing the product, my expectation is that constant exploration, experimentation and developmental work will be going on within PTK. Most importantly, we would still want to claim the products identity being that Dr. Taylor and team spent much of his life working towards it as one of the end goals.

So can we expect the foundry partner, the end user manufacturer, or PTK as the chief marketer ? Or do all play a part in the attempt and success of bringing global awareness ? "My" experience tells me that at each level there will be an ever increasing presence and promotion of the logo/brand. I firmly believe that the new logo will be one day among the pantheon of the most recognizable global brands. The theres the whole subject of cross branding or co-branding......and example being (mine only) IBM/POET or an APPLE/POET....much the same as an IBM/INTEL is used now. The big difference for us is that waaaay back when Intel was first associated with technology it was seen by the average person as a chip company or a component brain of the unit. The average person could not feel, think beyond those lines. Mainly because of the need of not to necessaily know.

The exponential magnitude effect POET will have is or will have, will be caused by a greater and more knowledgeable technology consumer, application and usage advantages never before seen and a willingness to pay for cutting edge services and technologies by the global public.

From a manufacturers point of view, POET will become a must have alliance branding asset. The foundry, the manufacturer, the peripheral industries will all want and be willing to pay for the priviledge of their name with POET's. The duality of the naming recognition on par again with IBM-"INTEL INSIDE" or even Mcdonalds-Coca Cola, etc and Apples famous (but clandestine) marketing of its product not as functional and usable but as hip to be in possession of the logo. Which in itself is "hot button" selling of the product.

From a revenue generation point of view, product sales are one measure, however balance sheet good will valuation or trademark/logo/branding valuation should/could bring in many millions in cash flow by itself. The abiltiy to promote say an MRI machine with a POET application that saves power consumption and improves readability/reliability and image assessments by multiples of percents is invaluable to a GE or other medical product manufacturers.A POET logo beside a GE or a GM or Ford is instant credence and credibility.

Hollywood and its marketing machine could glom onto a hot brand in POET. Technology a big player in todays entertainment industry, could POET and all its advantages become a mainstay in the entertainment industry ? No reason why not. Social media another segment that could take the brand and run with it. The oft discussed Google and its power centers (other uses too numerous too mention ?), could Facebook be another user, promoter ? Then along that lines everyone from Linkd In to Snap Chat ?

So brand awareness/development etc a key valuation component. One of which I do believe the Pellegrino people took too lightly but thats a personal opinion.

So you have a huge potential for branding. How do we get the message out there ? In my opinbion, the msartest thing that PTK can do would be Co-Op. Co-operative programs exist as a means to cost save and use similar synergies of the combining companies. So as a quick means PTK "could" do as follows (my speculation here). Sign a master deal with a foundry for marketing rights. The foundry then signs sub deals with each manufacturer client for use of the marketing and logo cachet.The end manufacturer will market it heavily as an advantage over the tried true and now becoming boringly average advantages to their competitions product advantages. This will also create a duality advantage for POET as in everyone will HAVE it ....or else. The end purchaser will also have a part to play here as they Facebook for example, on the advantages of their new gadget with POET "inside". Literally, I believe we will see a 0-70 speed of word occur and within say a 3-6 month period, every corner of the consumptive and manufacturing universe will become aware of its uses, advantages and connectibility.

So....in a nutshell.....a future cast of what may be brought to the fore by a full force market assault by the POET product. The next 12, 24, 36 months will be , in my estimation, a historical period and one that business schools will use (in the future) as an illustrative case on the power of the product and the message. Kind of exciting isnt it.