That would also make the most sense on the marketing side for everyone in the chain or cycle from PTK to the final end manufacturer/retailer. Same as the car business, stretching every dollar out of vertical model levels as well as subtle year to year changes to keep the product "fresh". Although I don't think POET will be required to be kept as fresh as the car business. The marketing shelf life alone right now has 3-5(or more) years written all over it before global saturation.