I think he could care less about the SP as the company can always issue him more options at lower price. This is the company trying to get rid of retail. For sure, they have a strategy targeted for SI and PNP who supported them all this time.
Having this reverse split just means there is no other way to support the SP. That means no revenue in the short term. That or they are accelerating the listing on the senior exchanges ahead of revenue flow. Takes the pressure off of the board to deliver on what they told the public.