SR, I totally agree with your post but I cringed when I saw the term "industry heavweights" being used. These are very valuable additions over the last 6-9 months which adds a lot of excitement but using the term heavweights would make me think of someone coming from Intel, Samsung, Qualcomm, Texas Instruments, AMD, etc., or someone even with their own wikipedia page considering the term heavweight is meant to describe the very top and elite.