Hey DRspin,

That was a good suggestion to email the Today Show, as it won't hurt to try and it might even help. Nice going...

Since the "Bieber factor" is emphasized here, this is my take:

a) worthy cause on his part
b) getting the word out is a great public service
c) he's a "prop" and a good choice considering how the Parents will relate to his efforts
d) his activity promoting PG DS is good for his image too
e) celebs need a cause, to give back to the community, in this case, the world, as this is not just an issue in the USA
f) how much time can he dedicate to this? Pretty busy guy!

In my work life (now retired) I learned early on to set goals, then measure the successes against failures. I analyzed why there was a win, and why a loss, then made changes to help make the next goal a win. Over time, I found that setting goals out of reach, or the timing to achieve it, setting expectations too high, more often than not, lead to less success as a measurable line item.

For OPMG to have more wins vs losses, it will take more than Bieber. The company itself, better stated, the management team, needs to set goals beyond the Bieber factor, as a day may come that he's out of the picture, in that the company can't expect to ride his coat tails forever...or is that in the cards?

Add campaigns, getting more involved with the news media, talk shows like Jay Leno, David Letterman, 60 Minutes to name a few.

Botton line, and probably an unpopular comment here, I suggest we not set our expectations out of reach, as to Bieber's effect on the company's internal performance, as that and that alone is the main thing on the investors mind.