I hear ya, but I know that there are other players in this space working on white label products, i.e. T-Mobile, Nokia, to name a few, so LBAS isn't the only player here. But that is OK, there is a lot of opportunity here, and for more than just the kid demographic. My question would be whether or not LBAS has the capital backing to compete against these big guys....sounds like you are alluding to that AT&T is behind them? That could be good or bad (-:. Anyways, I appreciate the info.