Think outside the box...
I'm thinking how many kids would be willing to carry a tracking device as well as a cell phone?
I'm thinking what would kids take more care of, cell phone or tracking device?
I'm thinking how many parents will pay an extra $150 for the tracking device, plus an extra $20.00 per month service charge when it is already available on the cell phone for $9.99 for up to 4 units?
Why choose kids?
Based on census information, there are over 37,000,000 children in the 5 to 13 year old market segment in the United States with an additional 4,000,000 in the prime focus areas in Canada. The European Community has an additional 42,500,000 children in this primary age group
How many elderly do not have a cell phone? Why?
Adding in the elder care market this represents a target market of more than 109,200,000 potential customers in our focus age group.
Be well