Sorry, PCs.....it has never been my place to spend someone else's money.   LOL.  Your other observations are good, but raise the following quetions:

Is it possible to tell who is selling unless there is a report on a huge amount?

Ratching up the "advertising" (PRs) is a great idea, but fluff PRs won't get it.  Lately there have been announcements of Turley's speaking engagements as well as numerous and sundry press releases.  I thought these were good things.

Just my opinion.