"For reference, URST pp'ed at 50 cents (I think) and hit $1.65 at the peak --- it touched 15 cents this week 10 months later."

You can compare numerous stocks that have done the same price curve including NOT.  Look at it now.  The Fab Four who have gotten behind BMK didn't get in for a quick cash grab at the expense of the small investor.  These folks move in for the big game.... and it hasn't started yet... just pre-show entertainment.