I do not know anything about BioAgra`s marketing strategy, and am reluctant to comment on it, other than to say that they have posted (on their website) the addition of Kevin Young to their sales staff. He is reputed to be a well-connected (in the feed industry) salesman who is working out of his ``Mid-west`` office. In addition, there is Sean Register`s marketing in the poultry industry (especially in the South), Nino Sorgente`s scientific connections in the US, Europe, and Asia, and Lowenkamp`s import/export and governmental bureauacracy expertise.

I believe there is a lot of direct marketing going on right now, but I have seen nothing to indicate BioAgra is advertising in any trade journals. (Though, just because I haven`t found it, it doesn`t mean they aren`t doing it.)

I do, however, expect we will be at a few more poultry trade shows over the next 4-5 months, including the International Poultry Expo in January.

FWIW,

-zties