The MEDIA?
Backtrack - I've been watching this site for many months. I am a small shareholder, not a significant shareholder. But based on principle, I am extremely unhappy with Lori. Sell them a product, take their money, then treat them like they're insignificant. Not cool.
I work in media.
After the massive disaster in Japan (and the threat is not over) two nuclear reactors were under threat in Nebraska from widespread flooding with the Missouri overflowing its banks.
A story like that should have garnered non-stop attention. Google it. See how much attention it actually got.
Maybe it would have got attention if Justin Bieber was the CEO and having an affair with Vice President Rhianna.
That's just one example of many. Don't count on the media. They do not care.
There's a good base here. Build on the expertise you have; add what you think you may be missing (legal expertise?).