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Message: Inept or Planned

Does anyone wonder why the results were released in the format they were? I went and looked at a few other drill result releases from other companies and the meat of the release is Managements assessment/conclusion of the results and details on where, when and how the drills were done. The table of results were a minor part or simply supporting info for managemenets conclusions. Why was there no management discussion or opinions of the results (other then a one line attempt)? Just a big table of results with no context. Why would you release results and not attempt to control the message (good or bad)?

The question on my mind is management inept at marketing SLI or was this release some part of a bigger plan?

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Jan 11, 2012 01:52PM
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