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Message: Why the BIG sales campaign?

OK I may be missing something.... Or maybe I get it.

We have shares in a Junior exploration company. Options and PP raise funds for exploration right? Once you have sufficient funds in the bank to explore, the SP really means very little. There should be almost no more need for PP, optins or a HUGE ADVERTISING CAMPAIGN! The glossy sent out in major newspapers was expensive and was geared towards raising interest in the company and raising the SP. It hasn't done that. My question is why go to that expense at all?

Unless we are observing a shell game with no real hope of selling properties off. Is the goal of the Directors only to raise the SP, or to sell the properties for huge profits? That glossy add campaign scares me.

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