i was looking at tv yesterday economical news in fact

the guy made an interview whit a furniture store owner,in fact he owns 3 large stores in the montreal area and he is in business since 1940.

he was complaining about the market condition and how poor the normal guy was and how impossible it was to run a business in those conditions , his conclusion was that he have now to close all his 3 stores.

i needed a little cofee table and i drive to his competitor which is the largest furniture retailer in montreal area and i was shocked when i entered this store.

the store was full.... yes full ...customers everywhere throwing moneys by thousands

same market same stock same geography same price same thing.

how could a guy go bankrupt while another one is doing business like hell?

very very basic answer here MARKETING.

this particular retailers is so agressive whit promos that sometime we just can not support their adds anymore .

in theses uncertain times he is the king , he is the light , he is the one that understood the business.

there is thousands of junior down there whit the same thing for sale, dream and return on investment ,some will go out of business while some will make fortune, of course whats in the ground is important but promo will bring customers and interest in the stock which is important for futur financing.silence is not promo and when nobody hear from you well then you just sink into oblivion.

i am in pain to see such potential and so poor promo

you could have the best items for sale in the world if nobody knows it you re not going to do any business.

dmaster