Lots of room for consolidation; After TM the industry is very fragmented.
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It also means there is really no need for another competitor with nothing different to offer.
I don't thing firsticket.com even has any tickets currently on its website. Better just to shut it down, take the loss, and concentrate on the cell phone ticketing solution. It's unique, expanding and should really be the sole focus of the company's efforts.
Cheers,
PW