I wanted to fact check myself to ensure I wasn't putting any words in anyone else's mouth. Below are links to two posts. The second one is the one I was remembering in my previous post.

http://agoracom.com/ir/omagine/forums/discussion/topics/632202-ir-pr-plan/messages/1983111#message

http://agoracom.com/ir/omagine/forums/discussion/topics/625841-okay-now-what/messages/1962311#message