Personally, I like letting the results speak for themselves and would have viewed promo efforts ahead of time a waste of resources. I'd be scared to look at the promo efforts from the days of JB and BG and see what better use of those funds woud have been if applied to drilling. But I hear your logic, for sure. Plus, if the initial results are good, it may well be just the beginning of good results to be published as a resource gets defined...