True enough. I presume you're referring to the new "Uptick" interview- the first somewhat widely distributed interview to spread the word beyond our small LBSR community. JB's presentation was dry, technical, honest and academic as always, but at the same time folksy and engaging as usual. Somewhat low key and maybe understated, but this giving it the sound of veracity, rather than sounding hawky. The information was familier to all of us, but unknown to nearly everyone else. I hope it is the first of many. It's like when someone who does important but obscure work that nobody knows about goes on a book tour and then starts showing up on every cable news show. It's not that their work suddenly becomes more important- it may have always been so- but done in the shadows and known only to a small local group- it's a big country with thousands of small hidden corners- Hay Mountain being among them. But suddenly it becomes the "talk of the town" or, in more modern parlance- the buzz. In the context of the "buzz" about SE Arizona in general- I hope more of this kind of publicity brings the LBSR story to a wider audience and helps build interest and momentum. Please- more such interviews outside of our narrow confines! Can't wait to see JB on the couch of a morning cable news show!