Yappn has jumped 580,000 spots to 617,000 on Alexa, since beta testing. And with rule #5 that means there are alot of beta testers, and I dont think it is "bots" driving the traffic, as I had to enter like a 30 digit alpha numeric, one shot deal, pass code. I realize breaking into the top million doesn't make you a Fortune 500 but nearly doubling your rank in beta is pretty impressive I think. I dont think it will be long after launch to see Alexa under 100K, then 10K, imho...