http://www.trefis.com/stock/yppn/articles/191273/a-solution-for-translated-real-time-communication-on-facebook/2013-06-12

Not sure if this has been shared here yet, if so my apologies for the duplication... Either way I DO like the big names references...

Nice day all... ;0)$~

2fast

Submitted by Mike Anthony as part of our contributors program.

With all of the relationships we maintain with speakers of other languages, why should our social media interactions be limited by language? Currently, even the world’s most advanced networks like Facebook (NASDAQ: FB) and Twitter do not support synchronous communication across language barriers. At best, translation requires flipping browser windows between social networks and online translators like Google Translate (NASDAQ: GOOG) or WordReference. Social networks in different languages are grouped separately, disjoined by software barriers or isolated on separate servers. No instantaneous communication between speakers of different languages is possible on major social networks, even in 2013- a banner year for social media companies and the stock market in general.

To companies like David Lucatch’s Yappn (OTC: YPPN), language barriers seem like archaic problems that social networks will soon resolve in the same way that Microsoft Word resolved spelling errors- not perfectly, but very efficiently. Lucatch views casual, persistent conversation in terms of fidelity. Just like Autocorrect fixed 80% (not 100%) of spelling errors, neither does translation need to be perfect- it just needs to have sufficient fidelity for communication. “Enough” is the key concept. Communication simply needs to be intelligible, natural and comfortable enough. Maybe every phrase is not interpreted correctly, but do the participants have enough comprehension so that they understand each other? What is the fidelity of the conversation: 40% (unmanageable) or 90% (very manageable)?

Lucatch and his company, Yappn, are positing the question: If translation is a basic process that can be largely handled by computers, why is it not real-time? Why are Facebook or Twitter not translating users’ experience into their native language, regardless of the source language? Lucatch believes that the world needs this basic service, and he is inviting users to participate in a beta test at www.yappn.com.

Lucatch has been pursuing the dream of synchronous translation for years, and he has already attracted a loyal fan base that has rode his coattails for tremendous investment returns in the past. He founded a company called Intertainment Media (TSX.V: INT) (OTC: ITMTF) that rallied from single pennies to $3.35 per share two years ago. He also arranged the largest non-brokered tech financing in Canadian history.

Now serving as CEO of Yappn, Lucatch is already in advanced discussions with major companies in the entertainment and technology sector about solving their translation problems. Demand is self-explanatory. If companies can maintain a single presence online (in, say, English) and have that presence instantly translated into all languages across all social networks, they can save millions or even billions in staffing costs. Companies will no longer need to payroll as many employees whose sole function is to translate social media updates into various languages- an enormous cost for multinational brands like Coca-Cola (NYSE: KO), Disney (NYSE: DIS) or Nike (NYSE: NKE), to name just a few. Yappn hopes to solve the problem of synchronous online communication with speakers of multiple languages. If it can offer a solution that effectively integrates into social networks or other corporate communication channels, the cost savings of Yappn could equal Lucatch’s next multi-thousand-percent investment success.

Currently, Yappn is in institutional beta testing, with an open (public) beta set to launch within the next few weeks. It will start as a basic social network through which users can discuss topics of interest in up to 70 languages. As testing advances and the product is refined, Yappn will announce whitelabeled and fully-integrated offerings. Facebook and Twitter are two major social networks that are currently supported by basic Yappn functionality, and Lucatch will quickly expand to other networks like LinkedIn