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Monday, February 27, 2012
Intertainment & Interconnectedness.
With two trading sessions, on each side of a weekend, Intertainment Media trading has been halted for now four days without any news form the company.
There has been two unveiling's at the 2012 Mobile World Congress by companies that going into MWC had a connection, even though maybe at arms length, to Intertainment Media. The announcements today from certain companies shows a concrete connection between at least one of those companies, and it could be argued that connections with the other companies may have moved closer to handshaking than arms length.
The first announcement was from Synchronica, introducing their Unity mobile suite integrated with Ortsbo.
It is this writers assertion, as was alluded to in the previous post, Synchronica Website Update with the Unity Mobile Suit. (Kowango?), that Unity is in fact Kowango. Not only is the timing of Unity a match to previous statements made by Intertainment, but the suites feature mirror those that were spoken. Perhaps the strongest support for this assertion is the excerpt from the Letter of Intent between them.
Synchronica and Intertainment Media intend to integrate Synchronica's flagship messaging platform, Mobile Gateway, with Intertainment Media's Ortsbo experiential language technology. This will enable Mobile Gateway to provide its users with seamless and real-time translation between more than 50 languages potentially across Synchronica's growing client base of over 100 mobile operators and device manufacturers around the world.
In addition, Synchronica will enter a joint venture agreement with Intertainment Media and its subsidiary Ortsbo Inc., in which the parties will license their respective Intellectual Properties to a new subsidiary. The subsidiary, which will be jointly-owned by both parties, will allow Synchronica and Intertainment Media to further develop each other's products, share R&D efforts, enlarge each other's business development activities and drive revenue and profitability for both companies from new projects.
The Unity suit covers the first part in the letter of intent. What has not been realized is a "new subsidiary".
Could it be plausible that the highly anticipated news to come from Intertainment is a new company? While this will certainly come down the pipe, as Intertainment does have a good track record of following through, the question is when. If this is the news released over such a long halt, it may have to be one heck of a company.
There is also yet to come and approaching overdue, the announcement of the Ortsbo Inc. IPO. With Ortsbo being integrated into Unity, the increasing success of Live and Global, and recent update of the Ortsbo iPhone app with a "new chat server", there has certainly been value added for an IPO.
Yet, this black out period is out of character for Intertainment. And of course idle hands.
From a speculatively lens, an examination the interconnectedness between these companies may provide a hint of something else to be announced.
There is the Intertainment - Synchronica partnership producing Unity and subsidiary X, yet to come. Synchronica brings to Ortsbo a delivery platform for Ortsbo applications, instant exposure to a global market, via Unity being pre-loaded on handsets. This in turn has the potential to accelerate Ortsbo's language database. Which in turn allows Ortsbo to providing increasing capabilities in regard to real-time translation to Unity.
Synchronica and Nokia are contracted together following Synchronica's acquisition of Nokia's OBM business.
Nokia and Microsoft, the two closest major companies with any association to both Synchronica and Intertainment cemented a relationship a year ago and are demonstrating a good working relationship.
Intertainment and Microsoft have had a long standing relationship since 2008 around the ItiBiti platform. (See the History and Timeline of Intertainment Media), As is reflected in a July 2008 news release.
From a speculatively lens, an examination the interconnectedness between these companies may provide a hint of something else to be announced.
There is the Intertainment - Synchronica partnership producing Unity and subsidiary X, yet to come. Synchronica brings to Ortsbo a delivery platform for Ortsbo applications, instant exposure to a global market, via Unity being pre-loaded on handsets. This in turn has the potential to accelerate Ortsbo's language database. Which in turn allows Ortsbo to providing increasing capabilities in regard to real-time translation to Unity.
Synchronica and Nokia are contracted together following Synchronica's acquisition of Nokia's OBM business.
Nokia and Microsoft, the two closest major companies with any association to both Synchronica and Intertainment cemented a relationship a year ago and are demonstrating a good working relationship.
Intertainment and Microsoft have had a long standing relationship since 2008 around the ItiBiti platform. (See the History and Timeline of Intertainment Media), As is reflected in a July 2008 news release.
Intertainment Media Inc. announces that former Corporate Vice President of Microsoft, technology and new media industry veteran, Mr. Lindsay Sparks has joined the Board of Directors of the Company. Mr. Sparks will also be active with Itibiti Systems and the Company, providing assistance with marketplace strategies, corporate development and growth opportunities. “Intertainment’s Itibiti program has significant global opportunity which will allow major brands to build increased equity with their customers. I look forward to bringing my industry knowledge and corporate expertise to Itibiti, Intertainment and its Board of Directors, “ said Mr. Lindsay Sparks.
Should be noted that the ItiBiti platform is "the base white label platform" which attracted Microsoft, and it is this platform is that of Live & Global and powers Knctr. ItiBiti was the technology that attracted Microsoft to Intertainment. Since the relationship has been maintained. This is illustrated in the following passages in the post, The Hustle and Flow of November '11.
Intertainment Media did state that they were expecting to tie Ortsbo into the X-box Live platform in their initial announcement of the application, stating, "Ortsbo, available for web and email today, is being enhanced for the desktop, mobile and console devices including Microsoft's Xbox Live."
Another possibility may be MS looking to change up its MSN platform as it continues its efforts to develop a true social media presence. Should this be the case was the War Horse event a trial run at merging the MSN platform with ItiBiti and Ortsbo technology. Of course this is simply a hypothesis. Yet there is some support for this senario as at the 2011 National Association of Broadcasters (NAB) Show, Microsoft Corp. announced the development of a partner ecosystem to lead media and entertainment (M&E) companies to the cloud. The ecosystem would allow partners to develop industry-specific solutions based on the Windows Azure platform to give M&E companies a simplified digital supply chain combined with the benefits of cloud computing.
There is good synergy between Microsoft's vision and Intertainment's offerings of ItiBiti and Ortsbo through Live & Global. Live & Global events are as much a showcase for Ortsbo as it is for MS Azure.
Now with the introduction of Unity, further synergies emerge. At the intersect between affordable feature rich mobile handsets to gain access to users in emerging markets and the offering of applications to provide both social media and geo socialization.
Now with the introduction of Unity, further synergies emerge. At the intersect between affordable feature rich mobile handsets to gain access to users in emerging markets and the offering of applications to provide both social media and geo socialization.
On the hardware side of things, is the Microsoft - Nokia partnership.
Microsoft goes after the 99 percenters with Windows Phone.
The software giant said today that it had lowered the minimum requirements to build a Windows Phone, a move that allows vendors to construct less-expensive devices that can appeal to more budget-conscious customers and first-time smartphone buyers.
Microsoft badly wants Android's reach. The first result of its move was the Nokia 610, which was announced earlier today at a press conference at the Mobile World Congress trade show. The phone will retail for 189 euros ($254) without any subsidy.
Nokia intends to take this to a broad number of countries, said Kevin Shields, senior vice president of the Windows Phone program for Nokia. He said he believes the Nokia 610's affordable price makes it ideal for prepaid carriers, as well as traditional postpaid carriers.
Buying a Nokia is never just about hardware and an operating system, billions of people around the world expect access to all the entertainment and information they need in their lives through their mobile. Whether it’s with a Lumia 900, or an Asha 202 – Nokia connects people to the world through great entertainment and services.
While on the software and application side there is Synchronica, Ortsbo, Nokia and following the Nokia presentation on Monday at the MWC, Groupon too.
To expand the reach of its app, Groupon also revealed plans to roll out mobile service to more than 30 countries in the near future. It already has its daily-deal service via the web available in 48 countries.Unity fits nicely into this. As does Nokia with its improved suite of mobile application and services. Perhaps the best synergy on the software side is between Unity and Groupon, through the Geo Socialization.
Unity's new Geo Socialization technology allows operators to provide a unique and highly innovative social offering. A location-based service, Geo Socialization enables users to see who and what's near them, driving communications by providing a new and compelling way of building connections beyond the existing social circle. Geo Socialization from Unity also provides a powerful marketing solution where businesses can interact, advertise and promote real-time with potential customers within the vicinity of their business location.
And underpinning the Unity platform is Ortsbo. Not only through real-time translation but in its additional ability to provide real time chat across social media platforms.
Unity challenges the accepted norms of communications by allowing users to focus entirely on those they intend to communicate with, rather than deciding which communications channel to use. All communications are consolidated into a single service, where users can, for example, reply to an email with an SMS, a twitter message with an IM or a social message with an email.
Something that brings us back to Microsoft with a potential further synergy with Ortsbo, should either one announce the launch of their own social media network. ;) (Unity = Kowango)
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