TORONTO, CANADA -- (Marketwire) -- 01/26/12 -- Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE:INT)(OTCQX:ITMTF)(FRANKFURT:I4T) announced today that the Company has made an investment in Los Angeles, CA and London, UK based theAudience, Inc., recognized innovators and leaders in social media distribution for entertainment brands.

Concurrent with the investment, Intertainment and theAudience have entered into a separate binding agreement to integrate the Live & Global platform from Intertainment subsidiary Ortsbo Inc. into theAudience's social distribution platform, enabling real-time, multi-lingual translation for certain live events on behalf of theAudience clients and partners. The companies will jointly promote the integrated offering.

"As part of Intertainment's mandate to provide investment, nurture and grow emerging technologies and social media platforms, we are delighted to have this opportunity to partner with theAudience," said David Lucatch, CEO of Intertainment / Ortsbo. "In addition, theAudience's vast global reach and market-leading relationships with celebrities and entertainment brands provides a compelling way for Ortsbo to accelerate its mission to remove the global language barrier delivering seamless, real-time, experiential language services across digital platforms".

Terms of the investment are not publicly disclosed at this time. The Company will provide updated information as it becomes available.

As previously announced, Intertainment Media Inc. continues to move forward with its plans to "spin out" Ortsbo as an independent structure for listing on senior Exchanges in Canada and the United States. This transaction will be subject to all applicable board, shareholder and regulatory approvals.

About theAudience, Inc. www.theaudience.com

theAudience manages the social media presences of global entertainment brands and celebrities and provides an integrated platform for the optimization and activation of their audiences.

Founded in 2011, theAudience has offices in Los Angeles and London.

About Ortsbo Inc. www.ortsbo.com

With over 40 Million monthly users in over 170 countries and territories, Ortsbo (www.ortsbo.com) enables real-time conversational translation in over 50 languages and seamlessly integrates with today's most popular social media platforms.

Ortsbo's flagship product for social media (www.ortsbo.com) supports global communications with instant translation capability, real time multi-lingual social media chat connects to PC and Mac computers, mobile browsers as well as all major chat platforms including MSN, Google, Facebook, Twitter and Yahoo! and others.

Ortsbo allows users to communicate with family, friends and colleagues around the world, providing users with the ability to break down language and cultural barriers through its easy to use, language centric interface.

Ortsbo also provides plug-in email translation capabilities for Microsoft Outlook.

About Intertainment Media Inc. www.intertainmentmedia.com

Connecting people with brands, Intertainment Media Inc. is a Rich Media Applications leader, focused on delivering leading edge technology and marketing solutions enabling clients to power enhanced branding, loyalty initiatives and consumer engagement.

Selected as a Microsoft Global Agency Initiative partner, Intertainment has joined an elite group of interactive agencies worldwide that Microsoft recommends to its Partners and Customers. Intertainment owns a number of key properties including Ortsbo, Ad Taffy, itiBiti and Magnum Fine Commercial Printing Limited.

Intertainment Media owns and operates a number of key properties including Ad Taffy, itiBiti, Ortsbo and Magnum. For more information on the Company and its properties, please visit www.intertainmentmedia.com.

Headquartered in the Toronto, Canada region, with offices in New York, Los Angeles and San Mateo, CA, Intertainment Media Inc. is listed on the Toronto Venture Exchange under the symbol "INT" (TSX VENTURE:INT) and in the US on the OTCQX Exchange under the symbol "ITMTF". Intertainment is also traded in Europe, on the Frankfurt Exchange on the XETRA trading platform under the symbol "I4T".

This press release shall not constitute an offer to sell or the solicitation of an offer to buy any securities in any jurisdiction.