Intertainment Media Inc. TSX VENTURE : INT OTCQX : ITMTF FRANKFURT : I4T Intertainment Media Inc. August 11, 2011 09:02 ET Intertainment's KNCTR® Now Has Over 2 Million Unique North American Installations NEW YORK, NEW YORK AND SAN MATEO, CALIFORNIA AND TORONTO, ONTARIO--

(Marketwire - Aug. 11, 2011) - Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE:INT)(OTCQX:ITMTF)(FRANKFURT:I4T) announces that its desktop app KNCTR® (pronounced "Connector") – www.knctr.com a key program of Intertainment's wholly owned division itiBiti Systems Inc. (www.itibiti.com) has broken the 2 million unique installations plateau in the North American marketplace, with over 400,000 KNCTR® new unique installations throughout North America over the previous two week period, which sets another new milestone for the platform.

With the continuing growth in consumer engagement numbers, KNCTR's® advertising revenue is accelerating and, as noted in previous releases, will be reported in the Company's quarterly statements. "Breaking through a major milestone in such a short amount of time is truly remarkable and when combined with the positive revenue trends solidifies KNCTR's® value proposition." said Brad Parry, CMO Intertainment Media Inc., "KNCTR's® ability to deliver consistently continues to position the platform as a must use tool for marketers who are looking for better one to one engagement opportunities."

KNCTR® continues to deliver extremely solid daily user engagement minutes that have remained over the 13 minute mark since the launch of the platform. The active user engagement continues to make the KNCTR® platform a key tool for brands and consumers alike with the app featuring video content, integration of social media and the ability to make FREE long distance phone calls to cell phones and land lines to anywhere in North America. The KNCTR® platform has quickly established itself as a key awareness vehicle for brands and advertisers. KNCTR® is the next generation of social communication and entertainment applications that allows users to aggregate their social media(s) and voice services into one location on their desktop.

Unlike Skype, the telephone feature on KNCTR® is completely free to the consumer allowing FREE local and long distance calls to mobile phones and land lines. KNCTR® is a premium advertising model that allows for branded sponsorship, pre-roll and display advertising opportunities for brands and service providers alike. With the projected impact that tablets will have on the personal computing space and with over 50 million units to be sold within the next two years in North America alone, KNCTR® is positioned to enhance the functionality and usability of these devices by allowing them to become a fully functioning phone unit. Notably, the itiBiti desktop app has been hailed by Microsoft Corp. as "the next generation of integrated social media applications - easy, scalable and fun."

Full details of news coverage can be found at the Intertainment web site – www.intertainmentmedia.com To become a Facebook Fan of itiBiti, sign up at http://www.facebook.com/itibitisystems To become a Facebook Fan of KNCTR®, sign up at www.facebook.com/knctr Follow itiBiti Systems and KNCTR® on Twitter About KNCTR: www.knctr.com :

The KNCTR® app enhances the user experience by delivering a variety of new, fresh and daily content including Celebrity News and Information, Movie Trailers, Automotive Reviews as well as Technology Reviews. KNCTR® app is FREE to download & use, opening full-screen on the desktop as soon as the computer is turned on. With just one tool, consumers now have immediate access to fresh content, premium services, and no-cost communications features. Users can talk for free with friends and family across North America, stay connected with built-in social media favourites, sample a wide selection of news & information feeds, access on-board MSN Live Services with Bing Search, enjoy VIP access to the latest client promotions, updates and more.

About itiBiti: www.itibiti.com: itiBiti provides global brands with the unprecedented ability to power their marketing efforts within a unique, private-label social media platform. itiBiti offers users a rich suite of services in combination with brand client initiatives, and the power of Microsoft Live services. Please visit www.itibiti.com to learn more.

About Intertainment Media: www.intertainmentmedia.com Itibiti Inc. and Ad Taffy are divisions of Intertainment Media Inc., a Rich Media Applications leader, focused on delivering leading edge technology and marketing solutions enabling clients to power enhanced branding, loyalty initiatives and consumer engagement. Selected as a Microsoft Global Agency Initiative partner, Intertainment has joined an elite group of interactive agencies worldwide that Microsoft recommends to its Partners and Customers. Intertainment Media owns and operates a number of key properties including Ad Taffy, itiBiti, Ortsbo and Magnum. For more information on the Company and its properties, please visit www.intertainmentmedia.com http://www.marketwire.com/press-release/intertainments-knctrr-now-has-over-2-million-unique-north-american-installations-tsx-venture-int-1548657.htm