Intertainment's KNCTR Has Biggest Week to Date, Total Number of North American Unique Installations Tops 175,000

NEW YORK, NEW YORK AND SAN MATEO, CALIFORNIA AND TORONTO, CANADA, Apr 13, 2011 (MARKETWIRE via COMTEX News Network) --

Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE: INT)(OTCBB: ITMTF)(FRANKFURT: I4T) announces that its most recent desktop app KNCTR(R) (pronounced "Connector") - www.knctr.com a key program of Intertainment's wholly owned division itiBiti (www.itibiti.com) has its biggest week over week of unique installations bringing the total amount of unique users in North America to over 175,000 in only its third week.

With over 75,000 new unique users this week, a new high mark for week over week growth has been set and active users are continuing to spend an average of over 13 minutes per day on the application watching video, interacting with their social medias and making FREE phone calls on the advertising supported platform.

KNCTR(R) is the next generation of social communications applications that allows users to aggregate their social media(s) and voice services into one location on their desktop. Unlike Skype, the telephone feature on KNCTR(R) is completely free to the consumer allowing FREE local and long distance calls to mobile phones and land lines. KNCTR(R) is a premium advertising model that allows for branded sponsorship, pre-roll and display advertising opportunities for brands and service providers alike.

With the projected impact that tablets will have on the personal computing space, with over 50 million units to be sold within the next two years in North America alone, KNCTR(R) is positioned to enhance the functionality and usability of these devices by allowing them to become a fully functioning phone unit.

"We are seeing a really great story here with KNCTR(R), its week over week growth pattern continues to exceed expectations." said Brad Parry, CMO Intertainment Media Inc., "We're thrilled with the continued level of engagement that the application is delivering to our audiences."

Notably, the itiBiti desktop app has been hailed by Microsoft Corp. as "the next generation of integrated social media applications - easy, scalable and fun."

Full details of news coverage can be found at the Intertainment web site - www.intertainmentmedia.com.

To become a Facebook Fan of itiBiti, sign up at www.facebook.com/itiBiti.

To become a Facebook Fan of KNCTR(R), sign up at www.facebook.com/knctr.

Follow itiBiti Systems and KNCTR(R) on Twitter

About KNCTR: www.knctr.com : The KNCTR(R) app enhances the user experience by delivering a variety of new, fresh and daily content including Celebrity News and Information, Movie Trailers, Automotive Reviews as well as Technology Reviews. KNCTR(R) app is FREE to download & use, opening full-screen on the desktop as soon as the computer is turned on. With just one tool, consumers now have immediate access to fresh content, premium services, and no-cost communications features. Users can talk for free with friends and family across North America, stay connected with built-in social media favourites, sample a wide selection of news & information feeds, access on-board MSN Live Services with Bing Search, enjoy VIP access to the latest client promotions, updates and more.